“one of the great founders of modern India

To recognise his services in the industrialisation of India, the Posts & Telegraphs Department issued a commemorative stamp on January 7, 1965. Late Prime Minister Pandit Jawaharlal Nehru aptly described him as, “one of the great founders of modern India”. To honour this great legend of modern India in 1919 Lord Chemsford named the city where the Tatas set up their steel plant ‘Jamshedpur’, and needless to add, the city is a fitting tribute to all that Jamshetji stood for.

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if you have to win the voters over

On closer examination, it was found that hardly anyone understood the stand of both the candidates. They were all voting for the image that they liked. After all, all soaps clean germs, yet you pick up one and not the other – for no strong rational reason – but probably because you liked the model or the image shown in the commercial. The same was true for the Presidential elections too. Most don’t understand the rationale; and the few who do, don’t believe that political candidates would live up to their promises. So, if you have to win the voters over, you have to use your personality and evoke the right emotions to make them come out and vote for you.

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Godrej – Reinventing benchmarks

Godrej Group was established by Ardeshir Godrej in 1897. The locks invented by him were as good in quality as any made in the world. What started off as a small lock manufacturing company is now one of India’s leading conglomerates. Until 2001, the company was called Godrej Soaps Limited. Thereafter, the consumer products division got demerged into Godrej Consumer Products Limited, and the remaining Godrej Soaps became Godrej Industries Limited. This led to the formation of two separate corporate entities – Godrej Consumer Products and Godrej Industries. With a sales turnover of Rs. 20.49 billion in financial year 2005- 2006, Godrej is today a vigour to reckon with when it comes to establishing a brand.

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“That’s what all visitors notice, and it is our joy and pride”

Through times of smooth sailing and choppy waters, what has towered head and shoulders above the rest are the stately palatial abodes of St. Petersburg. “That’s what all visitors notice, and it is our joy and pride,” gushed a thoroughly pleased Gennadi. Political perils and fiscal failings haven’t dulled the gleam of its regalia in the least bit but just as the chill starts to gnaw away at my skin, so too does the realization start to make itself felt on the periphery of my awareness… all is not well in this fairytale setting. Just as the snow pecking at the ground around me is pristine, so too is the history of this breathtaking land tainted by its flirtations with the dark side of mankind. A litany of hostilities and uprisings against tsarist subjugation means that the residents of St Petersburg have been inveterate revolutionaries. The early 19th century (1825 to be specific) bore witness to a posse of aristocratic officials taking it upon themselves to cast off the shackles, and was quickly followed by full-fl edged and organized movements by 1917, this one proving the straw that broke the back of the Romanov dynasty. The corollary of this constant sparring was not merely in St. Petersburg making way for Moscow as the capital city, but that the very foundation of the Soviet Union was shaken by those stirred into action.

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SICKMAN OF EUROPE

Turkey or Asia Minor has been subject to some of the most savage tyrannies in the history of the world. The once sanctum sanctorum of the Eastern Roman (Byzantine) empire; Turkey was vandalised time and again under various regimes like the Islamic forces of Central Asia, the Ottomans.

The invasions battered the country so much that it came to be known as the “sick man of Europe”. And it was only in 1923 that Turkey gained independence under Mustafa Kemal (better known as Ataturk) and, in the process, laid the foundations of its present day political structure. Not only this, Kemal revived Turkey from its misery as it was in the hands of the British and the French during World War I, and formulated radical social and economic reforms, which included the start of industrialization in the country. The anabolic process continued during the World War II as Ataturk’s successor, Ismet Inonu, not only kept the country away from the war, but also sowed the seeds for multiparty politics.

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Private sector suffers, yet again...

According to the Planning Commission itself, India still has more than a humungous 400 million people living below the poverty line (read La Route Degagee, this issue), more than the population of United States, and this is almost sixty years since Independence. The problems of illiteracy, lack of health care and unemployment have become endemic to many states. The only reason India has grown so fast has been because of the spirit of its private enterprises. One wonders how much more time before the government forces another series of “affirmative actions” down the throat of the private sector just to pass the buck to them for all the ills that India has been gift ed with from politicians.

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Marching ahead, but where?

If one goes by the proceedings in India’s consumer durable sector, it’s clearly visible that Videocon is taking its “Indian Multinational” tag far too seriously. In the past 18 months, Videocon has gobbled up consumer electronic brands like Hyundai, Akai, Electrolux (in India) & Thomson’s Global colour picture tube business, but its acquisition hunger fails to die. On October 23, 2006, a Videocon led consortium signed MoU to acquire Korea’s Daewoo Electronics for $730 million. According to an analyst at Prime Broking firm, “Videocon is strengthening its presence through acquisitions like Daewoo and others like Chunghwa Picture Tubes, Pioneer & other brown-field expansions.”

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Usage of tar sands, oil shale and non-fossil-fuels

Firstly, energy strategy must satisfy three objectives: Low cost, diverse supply and reductions of carbon dioxide emissions and these very naturally demand colossal investments in newer technologies and resources and not a war to gain short-term control over Middle-East oil reserves. Important energy technologies will include conversion of coal to liquid fuels (such as gasoline), usage of tar sands, oil shale and non-fossil-fuels.

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Management’s most important job is to make wise choices in allocating its resources

If one were to do a sector-wise bifurcation, the FMCG companies rule the roost. GCPL tops the list, followed by Nestle India. Hindustan Lever Limited and Colgate Palmolive are neck-to-neck with each other on RoA. While both the companies have a 3-year average ROA of 0.46, HLL scores over Colgate in the FY 2006. HLL has a RoA of 0.59 for FY 2006, while Colgate Palmolive generated Rs.49 for every Rs.100 invested in assets.

Management’s most important job is to make wise choices in allocating its resources. Anybody can make a profit by throwing a ton of money at a problem, but very few managers excel at making large profits with little investment.

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Reliance Industries Ltd

Reliance Industries Ltd (RIL) is the only other company after ONGC, which has achieved the milestone of more than one trillion rupees market cap. No doubt, it’s the second most valuable company in India today. As on March 31, 2006, in terms of market capitalisation, RIL’s worth was Rs.1.10 trillion. However, since then, rampant expansion plans of the company have catapulted the market value of the company tremendously in the current fiscal. The company recorded a growth of 41% in its market cap, which climb up to Rs.1.55 trillion in a small time span of five and half months.

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Pepsi Blue Billion:- The Blue Billion is coming Blue

BRAND: Pepsi Blue Billion
AGENCY: JWT
BASELINE: The Blue Billion is coming Blue

DESCRIPTION: A boy is standing by the riverside with his dog. Suddenly, he sees birds flying away from the top of a mounted figure and there is a chant of ‘Oooooh Aaaaah India, Aaaaah Yaaaaa India’. Next, the boy is seen running through narrow lanes, trying to get away from the chorus. On the other side, from colleges to hotel kitchens to discos, the chant of ‘Oooooh Aaaaah India, Aaaaah Yaaaaa India’ is building up. Unable to take it any more, the boy goes into a dark room and shuts himself in it. He grabs a Pepsi and drinks it, but he can still hear the mystic chant. He realises that it’s coming out of the Pepsi bottle!

4Ps TAKE: This is Pepsi’s association with the Men in Blue — the Indian cricket team. This ad is the first part of the Blue Billion series of ads. Call it a teaser of sorts, it reinforces the brand’s closeness with India’s favourite sport. Watch out for the next instalment!

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No doubts about it, KINETIC firm is fighting hard

Second 3: Kinetic

No doubts about it, this firm is fighting hard. But one look at the latest market share and sales figures released by SIAM show it’s a losing battle, to say the least, for Kinetic in India. Though it has a variety of products like Velocity, GF 125, Challenger etc., which are widely spread across all segments, none of them is a hot favourite – they clearly lack unique selling propositions. Not to forget the very ambitious Kinetic Comet 250, which is priced at Rs.1.67 lacs & has found very few takers. Can they challenge the leaders? Not this year...

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Nestlé and the Chocolate Factory

Remember the famous Rowntree chocolate factory in York, England, that has been making Nestlé Smarties – the colorful sugarcoated chocolate buttons – since 1937? Now, the Rowntree chocolate factory has stopped making Smarties, as Nestlé has moved the production to Hamburg in Germany. In the process, the Swiss confectioner, that is facing stiff competition from other chocolate makers like Cadbury and Mars, also announced the loss of 645 jobs at Rowntree, while adding that the job losses were part of a wider restructuring to improve “the competitiveness of the York factory and the group’s overall European confectionery business.”

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Vicco tooth powder(Vajradanti!)

When Vicco tooth powder (remember the inimitable Vajradanti!), in its ads showed an allegedly useless – and obviously unattractive – oval shaped tin of a competitor, though without any label, everyone could still identify the “useless tin” as a Colgate tooth powder can. Once again, MRTP noted that the advertisement created an impression in the viewers’ minds that the can was of Colgate, and they would be inclined to believe that the product was absolutely useless, which was not right. As must be clear by now, though effective, comparative advertising should be used with extreme caution. Comparative advertising is most effective when it’s factual, and there are significant & meaningful points of differences that are highlighted.

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The fight for consolidation gets fierce

The Indian banking industry currently appears to be at the threshold of a consolidation saga before the battlefield is made open to global giants in 2009. However, more than just as a preparation for banking liberalization scheduled in 2009, consolidations seem to be driven by the ongoing struggle for survival. According to Ajinkya A. Dhavale, Research Analyst, ILFS Investsmart Securities Limited, “The Indian banking sector is very buoyant at the moment and there is a lot of confidence among the players; everybody wants to make their presence felt.”

Well, these developments in the Indian banking industry point towards one thing: in this cut throat competition, there’s just one rule... the rule of Kill Bill!

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