Pepsi Blue Billion:- The Blue Billion is coming Blue

BRAND: Pepsi Blue Billion
AGENCY: JWT
BASELINE: The Blue Billion is coming Blue

DESCRIPTION: A boy is standing by the riverside with his dog. Suddenly, he sees birds flying away from the top of a mounted figure and there is a chant of ‘Oooooh Aaaaah India, Aaaaah Yaaaaa India’. Next, the boy is seen running through narrow lanes, trying to get away from the chorus. On the other side, from colleges to hotel kitchens to discos, the chant of ‘Oooooh Aaaaah India, Aaaaah Yaaaaa India’ is building up. Unable to take it any more, the boy goes into a dark room and shuts himself in it. He grabs a Pepsi and drinks it, but he can still hear the mystic chant. He realises that it’s coming out of the Pepsi bottle!

4Ps TAKE: This is Pepsi’s association with the Men in Blue — the Indian cricket team. This ad is the first part of the Blue Billion series of ads. Call it a teaser of sorts, it reinforces the brand’s closeness with India’s favourite sport. Watch out for the next instalment!

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Source:- IIPM Editorial

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