Agency : Lowe
Baseline : Feel like god
Description: A dude in a black helmet, atop a spanking new Bajaj Pulsar bike, is speeding
along a mountainous terrain. The graphics on the screen read: India all out 191, our dude thinks to himself “I forgive the batsmen.” Next, the graphic reads: Bangladesh 192/5 (48.4 overs), our hero says that he “forgives the bowlers.” Last, the graphic says: Team India returns home, and our benevolent man “forgives them all.” As he presses the accelerator down harder, our man says “I feel like God”...
4Ps Take: Wow, what a classy act from Bajaj & Co... Although the ad is an exact replica of the brand’s previous ‘I feel like God’ ad, the clever infusion of current events and specifically the red hot issue of Team India’s debacle in the Caribbean, put this act in a different league altogether.
This one virtually thrives on the overriding sentiments of anger, despair and anguish amidst the Indian janta over Team India’s debacle in World Cup 2007. At the end of it all, one is left wondering whether the creative honchos at Lowe are making a mockery of Team India or actually empathise with their (lost?) cause! Whatever be the case, this one comes as a master stroke to establish that elusive consumer connect. A powerful idea and an equally powerful execution...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Baseline : Feel like god
Description: A dude in a black helmet, atop a spanking new Bajaj Pulsar bike, is speeding
along a mountainous terrain. The graphics on the screen read: India all out 191, our dude thinks to himself “I forgive the batsmen.” Next, the graphic reads: Bangladesh 192/5 (48.4 overs), our hero says that he “forgives the bowlers.” Last, the graphic says: Team India returns home, and our benevolent man “forgives them all.” As he presses the accelerator down harder, our man says “I feel like God”...4Ps Take: Wow, what a classy act from Bajaj & Co... Although the ad is an exact replica of the brand’s previous ‘I feel like God’ ad, the clever infusion of current events and specifically the red hot issue of Team India’s debacle in the Caribbean, put this act in a different league altogether.
This one virtually thrives on the overriding sentiments of anger, despair and anguish amidst the Indian janta over Team India’s debacle in World Cup 2007. At the end of it all, one is left wondering whether the creative honchos at Lowe are making a mockery of Team India or actually empathise with their (lost?) cause! Whatever be the case, this one comes as a master stroke to establish that elusive consumer connect. A powerful idea and an equally powerful execution...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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