if you have to win the voters over

On closer examination, it was found that hardly anyone understood the stand of both the candidates. They were all voting for the image that they liked. After all, all soaps clean germs, yet you pick up one and not the other – for no strong rational reason – but probably because you liked the model or the image shown in the commercial. The same was true for the Presidential elections too. Most don’t understand the rationale; and the few who do, don’t believe that political candidates would live up to their promises. So, if you have to win the voters over, you have to use your personality and evoke the right emotions to make them come out and vote for you.

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Source:- IIPM Editorial

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