Godrej – Reinventing benchmarks

Godrej Group was established by Ardeshir Godrej in 1897. The locks invented by him were as good in quality as any made in the world. What started off as a small lock manufacturing company is now one of India’s leading conglomerates. Until 2001, the company was called Godrej Soaps Limited. Thereafter, the consumer products division got demerged into Godrej Consumer Products Limited, and the remaining Godrej Soaps became Godrej Industries Limited. This led to the formation of two separate corporate entities – Godrej Consumer Products and Godrej Industries. With a sales turnover of Rs. 20.49 billion in financial year 2005- 2006, Godrej is today a vigour to reckon with when it comes to establishing a brand.

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Source:- IIPM Editorial

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