O wing to a dismal show by Indian automobile companies in March, analysts are busy watering down yearly sales expectations. Rising 
car prices & mounting interest rates have forced customers to postpone purchases, leading to a meager 2.89% sales growth in March 2007 – the worst performance in 13 months.
There remains one segment in resurgence – the fiercely fought mid-size (A3) segment (increase in sales by 48.05% over February 2007). And to further liven it up, Mahindra & Mahindra (M&M) has launched its mid-size warrior, Logan, in partnership with Renault. Anand Mahindra, VC & MD, M&M Ltd., said, “The Logan is a milestone for us as it marks our entry into the most competitive segment of the market.” Logan’s Gl 1.4 petrol model starts at Rs.427,950 while the DLE 1.5dci diesel version is priced at Rs.547,064, making it the cheapest car in A3 after Tata Indigo and Maruti Esteem, hence targeting the B/B+ segment as well. Auto analyst Murad Ali Baig states to B&E, “It’s the price that makes it (Logan) extraordinary.”
According to SIAM, Honda has attained leadership in the A3 segment selling 5,164 units for March 2007, followed by Ford Motors (5,139 units) & Tata Motors (4,368 units). It would not be a cakewalk for Logan in a segment that offers almost everything from Honda’s elegance to Ford’s resilience, but it’s entry has intensified competition in the A3 segment.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
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· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------
car prices & mounting interest rates have forced customers to postpone purchases, leading to a meager 2.89% sales growth in March 2007 – the worst performance in 13 months.There remains one segment in resurgence – the fiercely fought mid-size (A3) segment (increase in sales by 48.05% over February 2007). And to further liven it up, Mahindra & Mahindra (M&M) has launched its mid-size warrior, Logan, in partnership with Renault. Anand Mahindra, VC & MD, M&M Ltd., said, “The Logan is a milestone for us as it marks our entry into the most competitive segment of the market.” Logan’s Gl 1.4 petrol model starts at Rs.427,950 while the DLE 1.5dci diesel version is priced at Rs.547,064, making it the cheapest car in A3 after Tata Indigo and Maruti Esteem, hence targeting the B/B+ segment as well. Auto analyst Murad Ali Baig states to B&E, “It’s the price that makes it (Logan) extraordinary.”
According to SIAM, Honda has attained leadership in the A3 segment selling 5,164 units for March 2007, followed by Ford Motors (5,139 units) & Tata Motors (4,368 units). It would not be a cakewalk for Logan in a segment that offers almost everything from Honda’s elegance to Ford’s resilience, but it’s entry has intensified competition in the A3 segment.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------
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