HDFC

Aditya Puri is confident that FY08 will be great for the banking sector...

You open a grocery shop in the name of HDFC; take our words, it will give the godfathers in the business a nightmare. As a brand, HDFC breeds trust and integrity that gels with the consumer psyche. Says Renu Sud Karnad, Executive Director, HDFC Ltd., “Integrity, transparency, trust and professional service are important pillars of the brand HDFC. And most importantly, people (both employees and customers) are our brand ambassadors.” Be it life insurance, banking or asset management, HDFC has generated tremendous clout in all these businesses. “Since most of HDFC’s Group companies are in financial sector, the power of the HDFC brand and the values associated with it, has had a significant bearing on these companies. (Also) the Group companies’ own efforts to align with HDFC brand values, has helped each of them succeed in their respective fields,” adds Renu. An umbrella brand that has nurtured all under it – is the reason why HDFC has skyrocketed from 52nd position last year to a commendable 9th rank this year. What’s more, HDFC as a brand has been created via ‘word of mouth’, sans any overdose of jarring advertising, which perhaps attaches significant doses of customer loyalty to its strong brand identity. Market buzz is rife that HDFC Bank may merge with the parent soon, can you imagine the sheer size of their combined might then? A mind-numbing $18 billion!

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Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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The Sunday Indian

Politically correct?!

Pratibha ADVANI... Ghoomta Aaina made her a household name; not that she needed an intro!

Elegance and leadership are in the genes of this multi-faceted lady… and despite being the daughter of L.K. Advani, she has created an identity for herself as Managing Director, Swayam Infotainment, a leading production house that makes programmes for a number of TV channels. Known to be ultra soft-spoken, Pratibha Advani, has a mind of her own and having dabbled in zoology, real estate and acting, she now is seemingly content with her entrepreneur initiative in TV programming. Since politics runs in her blood, Pratibha has also written columns for the English mouthpiece of RSS ‘Organiser’, besides accompanying her father for ‘yatras’.

A proud L.K. Advani spoke at length to 4Ps B&M about his daughter: “Pratibha has been doing very well and whatever she has achieved has been on her own merit and ability. She made two decisions before entering the television industry. First, not to deal with politics at all but only with entertainment, business or health and second, to avoid using her surname as much as possible to gain influence. In fact, I still remember an interesting incident. When she interviewed Vidhu Vinod Chopra he said that the biggest problem in the film industry is piracy and the Home Minister (then LK Advani) was doing nothing about it. Later on a colleague of his told him that Pratibha is Advani’s daughter. He felt guilty and called to apologise.”


For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian