Thursday, December 14, 2006

“one of the great founders of modern India

To recognise his services in the industrialisation of India, the Posts & Telegraphs Department issued a commemorative stamp on January 7, 1965. Late Prime Minister Pandit Jawaharlal Nehru aptly described him as, “one of the great founders of modern India”. To honour this great legend of modern India in 1919 Lord Chemsford named the city where the Tatas set up their steel plant ‘Jamshedpur’, and needless to add, the city is a fitting tribute to all that Jamshetji stood for.

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Source:- IIPM Editorial

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Tuesday, December 12, 2006

if you have to win the voters over

On closer examination, it was found that hardly anyone understood the stand of both the candidates. They were all voting for the image that they liked. After all, all soaps clean germs, yet you pick up one and not the other – for no strong rational reason – but probably because you liked the model or the image shown in the commercial. The same was true for the Presidential elections too. Most don’t understand the rationale; and the few who do, don’t believe that political candidates would live up to their promises. So, if you have to win the voters over, you have to use your personality and evoke the right emotions to make them come out and vote for you.

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Source:- IIPM Editorial

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Friday, December 08, 2006

Godrej – Reinventing benchmarks

Godrej Group was established by Ardeshir Godrej in 1897. The locks invented by him were as good in quality as any made in the world. What started off as a small lock manufacturing company is now one of India’s leading conglomerates. Until 2001, the company was called Godrej Soaps Limited. Thereafter, the consumer products division got demerged into Godrej Consumer Products Limited, and the remaining Godrej Soaps became Godrej Industries Limited. This led to the formation of two separate corporate entities – Godrej Consumer Products and Godrej Industries. With a sales turnover of Rs. 20.49 billion in financial year 2005- 2006, Godrej is today a vigour to reckon with when it comes to establishing a brand.

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Source:- IIPM Editorial

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Tuesday, December 05, 2006

“That’s what all visitors notice, and it is our joy and pride”

Through times of smooth sailing and choppy waters, what has towered head and shoulders above the rest are the stately palatial abodes of St. Petersburg. “That’s what all visitors notice, and it is our joy and pride,” gushed a thoroughly pleased Gennadi. Political perils and fiscal failings haven’t dulled the gleam of its regalia in the least bit but just as the chill starts to gnaw away at my skin, so too does the realization start to make itself felt on the periphery of my awareness… all is not well in this fairytale setting. Just as the snow pecking at the ground around me is pristine, so too is the history of this breathtaking land tainted by its flirtations with the dark side of mankind. A litany of hostilities and uprisings against tsarist subjugation means that the residents of St Petersburg have been inveterate revolutionaries. The early 19th century (1825 to be specific) bore witness to a posse of aristocratic officials taking it upon themselves to cast off the shackles, and was quickly followed by full-fl edged and organized movements by 1917, this one proving the straw that broke the back of the Romanov dynasty. The corollary of this constant sparring was not merely in St. Petersburg making way for Moscow as the capital city, but that the very foundation of the Soviet Union was shaken by those stirred into action.

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Source:- IIPM Editorial

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