Showing posts with label Land Rover. Show all posts
Showing posts with label Land Rover. Show all posts

Wednesday, January 09, 2008

Look who’s in the race to drive Jaguar

Cult brands like Ford’s Jaguar and Land Rover are up for sale, and both Tata and JaguarMahindra & Mahindra are in the race to acquire them. The two have also been shortlisted by Ford as bidders. To acquire Jaguar and Land Rover, Ford paid $2.5 billion and $2.7 billion, respectively. However, analysts have valued both the brands far below, at the range of $1.3-1.5 billion. Tata Motors has quite a few options to wrap the deal. It may enter into a joint bid with Italian auto-maker Fiat or the Tata-Fiat JV might add private equity players, or it can go the single way, as the company has a cash base of more than Rs.60 billion.


For Complete IIPM Article, Click here

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative


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