Wednesday, January 09, 2008

Look who’s in the race to drive Jaguar

Cult brands like Ford’s Jaguar and Land Rover are up for sale, and both Tata and JaguarMahindra & Mahindra are in the race to acquire them. The two have also been shortlisted by Ford as bidders. To acquire Jaguar and Land Rover, Ford paid $2.5 billion and $2.7 billion, respectively. However, analysts have valued both the brands far below, at the range of $1.3-1.5 billion. Tata Motors has quite a few options to wrap the deal. It may enter into a joint bid with Italian auto-maker Fiat or the Tata-Fiat JV might add private equity players, or it can go the single way, as the company has a cash base of more than Rs.60 billion.


For Complete IIPM Article, Click here

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative


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