It’s more than merely 
fabricating an emblem and a punch-line, though. Establishing brand value and loyalty is more of a psychological process, which prompts customers walking the tightrope between cognition and anticipation to crossover to the realm of acceptance, time and over. Here, creating a genuine emotional connect is a potent force, of which I feel McDonald’s represents the perfect exemplar with nearly every promotional approach of the company tugging at the heartstrings of its target audience. Considering Nike again, the brand has played on the aspirations of millions who believe they too can do just about anything if their favourite sportstar brandishing his magic Nikes could.
fabricating an emblem and a punch-line, though. Establishing brand value and loyalty is more of a psychological process, which prompts customers walking the tightrope between cognition and anticipation to crossover to the realm of acceptance, time and over. Here, creating a genuine emotional connect is a potent force, of which I feel McDonald’s represents the perfect exemplar with nearly every promotional approach of the company tugging at the heartstrings of its target audience. Considering Nike again, the brand has played on the aspirations of millions who believe they too can do just about anything if their favourite sportstar brandishing his magic Nikes could.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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