The re-branding campaign 
for AT&T Inc. will be paced up at the Cingular wireless stores in a quest to raise AT&T’s profile prior to the launch of Apple Inc.’s iPhone. The company is expected to bring AT&T brand name instead of ‘Cingular’ and it expects to complete the process of re-branding the stores before the launch of iPhone in late June. Acquisition of BellSouth Corp. by AT&T last year has helped in the process of consolidation of ownership of the wireless joint venture between the two companies. Michael Coe, spokesperson from the company, however, revealed that the iPhone is one of the strongest product in the wireless industry and for the same, the company would make it sure t h a t every drop of equity from the iPhone gets accumulated to the AT&T brand.
for AT&T Inc. will be paced up at the Cingular wireless stores in a quest to raise AT&T’s profile prior to the launch of Apple Inc.’s iPhone. The company is expected to bring AT&T brand name instead of ‘Cingular’ and it expects to complete the process of re-branding the stores before the launch of iPhone in late June. Acquisition of BellSouth Corp. by AT&T last year has helped in the process of consolidation of ownership of the wireless joint venture between the two companies. Michael Coe, spokesperson from the company, however, revealed that the iPhone is one of the strongest product in the wireless industry and for the same, the company would make it sure t h a t every drop of equity from the iPhone gets accumulated to the AT&T brand.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
No comments:
Post a Comment