While Nokia’s ads focus on giving the brand a desi touch (remember, Dikhane wali cheez hai?), LG is trying to lure the first-time colour handset buyers (ashamed of your B&W phone? Get Rangeela!), as the Indian junta increasingly tilts toward the colourphone. Motorola, on its part, has gone ahead and roped in Bollywood hunk Abhishek Bachchan. The company feels that the Jr. B shares many similarities with Motorola: Both have a good lineage, both had a bad start (in the Indian market), and both are fast emerging as tech-savvy, iconic youth brands in the country.
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Source:- IIPM Editorial
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
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