Saturday, September 01, 2012

The company saw sales & profits surge phenomenally

It was a stellar year for M&M, as the company saw sales & profits surge phenomenally. But M&M is now equally concerned about where its numbers come from, as it diversifies into new segments & geographies via M&As and alliances. by Pawan Chabra

Cash-strapped c auto major SsangYong Motors has provided the company a lucrative opportunity to enter the global SUV market. Besides acquisitions, the deal with Renault for Logan and the JV with Navistar for its commercial vehicle ventures are noteworthy. For the record, while the partnership with Renault wasn’t that fruitful as initially predicted by M&M, the company now has a 100% sake in the JV and is now planning to relaunch the model in the small-car segment.

Anand Mahindra recently said at the 50th annual convention of the Society of Indian Automobile Manufacturers, “The comics and novels that I used to read in the 1960-70s surely showed the use of mobile phones as a technology & laptops as devices, but the girls in the pictures were still blondes and men were still the same old gentlemen. The imagination of the author never had guys with pierced ears or girls with tattoos.”

Indeed, it’s a mantra he lives by now – that one has to be visionary enough to look at future possibilities and enterprising enough to place a bet on them. The investments being made and their possible impact on profitability do raise the question of whether M&M will be able to raise its position even further on the B&E Power 100 next year. But from the perspective of Mahindra’s vision to be a larger player on the global platform and to have a strong play in green vehicles, the course correction is unavoidable.