Friday, August 08, 2008

Why MP is considered the ‘next’ destination by entrepreneurs & tourists?

It’s right at the madhya (centre), and it deserves attention. But there’re more reasons why MP is considered the ‘next’ destination by entrepreneurs & tourists alike – call it the result of ‘completely revamping and professionalising’ the overall state machinery (be it for birds or for the bucks!). sreoshi ghose presents an account...

Giving them company is the other Birla, the Birla Corporation Ltd (from the MP Birla group) that has invested an incredible $62 million in its cement plants at Satna. While on one hand, cement is a major thriving sector in MP, there are players from other sectors that are enjoying every moment of their MP ride like the auto, pharma, FMCG & beverage & IT sectors, as Ashwani Lohani, MD, Madhya Pradesh State Tourism Development Corporation (MPSTDC) asserts, “The private sector investment in various sectors in the state has witnessed a boom in the last three years due to the extremely proactive role being played by the government.”

The auto sector is mainly based in Pithampur, near Indore. From Bajaj Tempo to Eicher Motors Ltd. (who have worked their way up the ladder of economic prosperity over the past two decades) to Kinetic Motors (which has come a long way in the past half-a-decade), all have a plant there. Eicher’s manufacturing facility at Pithampur, has an annual production capacity of 20,000 units. Its experience in the state as a company official terms it, has been “excellent”. Even Nicholas Piramal has a pharma R&D & production plant in Pithampur. Then there are other districts which have attracted major investments from other sectoral giants like the Raisen district, where beverage major Coca-Cola India has a plant and Procter & Gamble has an advanced technology detergent manufacturing plant. In Chindwara district, there is an HUL unit and in Malanpur, there is a Cadbury India plant. Indore among many investors has Ruchi Soya Industries Ltd. (edible oil refinery) and IPCA Laboratories Ltd. (drug facility). IPCA also has a plant at Ratlam. Then there is a Ranbaxy Laboratories plant at Dewan district.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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