Maruti Udyog Ltd. has bagged the ‘Most Customer Responsive Company’ award by Avaya Global Connect in association with E&Y and ACNielsen for the second time in a row. Need we say more?
Maruti has been in the business for long
which has helped it consolidate and develop a service & distribution network, which supports its numero uno position. In the last five years, Maruti has used the weapons of competitive pricing, with the launch of new models. An average sale of six lakhs cars per year and holding 50% of the market share can be largely attributed to the Consumer Management Process at Maruti, which has further added life to its Rs.50 crores accessories market (expected to grow to Rs.100 crore by 2011). Surely, Maruti has some processes in place to boast about!
Maruti has been in the business for long
which has helped it consolidate and develop a service & distribution network, which supports its numero uno position. In the last five years, Maruti has used the weapons of competitive pricing, with the launch of new models. An average sale of six lakhs cars per year and holding 50% of the market share can be largely attributed to the Consumer Management Process at Maruti, which has further added life to its Rs.50 crores accessories market (expected to grow to Rs.100 crore by 2011). Surely, Maruti has some processes in place to boast about! For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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