And now, guess what? With low cost carriers having captured the imagination of the nation, the story is all set to soar higher – and higher! 
According to latest reports, a number of Asian no-frills airlines have trained their sights on the Indian marketplace and are considering a move into the crowded skies here. These include Indonesia’s Lion Air, Malaysia’s Air Asia, Thailand’s Nok Air, Saudi Arabia’s Sama Airways, Tiger Air (which is a JV between Temasek Holdings and Singapore Airlines), among others. Of these, Nok Air has already started daily flights from Bangalore to Bangkok (the return fare is about Rs.10,000) from the first week of June. Tiger Air has already got permission to fly to six cities in India from Singapore – Chennai, Goa, Cochin, Kozhikode, Trivandrum and Kolkata. What’s more, American carrier Sapphire Airways has plans to launch services to India from next year (San Fransisco to Bangalore via Munich) at fares that will be lower than those charged for direct flights. Of course, the airline hasn’t as yet got an approval from the US Federal Aviation Authority. But everyone’s pretty sure that that’s not going to be a problem! So get set to fly, fly, fly – at great rates at that!
According to latest reports, a number of Asian no-frills airlines have trained their sights on the Indian marketplace and are considering a move into the crowded skies here. These include Indonesia’s Lion Air, Malaysia’s Air Asia, Thailand’s Nok Air, Saudi Arabia’s Sama Airways, Tiger Air (which is a JV between Temasek Holdings and Singapore Airlines), among others. Of these, Nok Air has already started daily flights from Bangalore to Bangkok (the return fare is about Rs.10,000) from the first week of June. Tiger Air has already got permission to fly to six cities in India from Singapore – Chennai, Goa, Cochin, Kozhikode, Trivandrum and Kolkata. What’s more, American carrier Sapphire Airways has plans to launch services to India from next year (San Fransisco to Bangalore via Munich) at fares that will be lower than those charged for direct flights. Of course, the airline hasn’t as yet got an approval from the US Federal Aviation Authority. But everyone’s pretty sure that that’s not going to be a problem! So get set to fly, fly, fly – at great rates at that!For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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