Tuesday, December 23, 2008

What does one have to be -- and do -- to become a shankaracharya?

The authentic Hindu religious tradition prescribed a much more austere anointing procedure. The Sanskrit scripture Mathamnaya Upanishad clearly lays down the shankaracharyas’ selection process and in Mahanushashan Upanishad are listed the rules for eligibility. It is a foolproof process. The tradition is that shankaracharyas anoint their successors during their lifetime; following which the anointed person is granted recognition by the Kashi Vidvat Parishad. This is a 150-year-old organisation with 35 living members -- most of them eminent Sankrit scholars. So how come things have gone so horribly wrong? For, barring minor disputes over posts and perks, there seems nothing much wrong with the KVP’s activities. The rot that has set in is entirely due to various vested interests, which have raised at least three similar sounding committees like the Varanasi Vidvat Parisgad, the Varanaseya Vidvat Parishad and the Akhil Bhartiya Vidvat Parishad. And bodies like these have been covertly selling degrees and posts – with the result that dozens of self-styled shankaracharyas have sprung up in different parts of the country.

The life sketches of the likes of Sudhakar Dwivedi show how these nondescript people, who somehow found the money to buy their grandiloquent titles, came to sully and ultimately criminalise the faith. Dwivedi, the son of a police sub-inspector (who retired early this month) quit his job in 1993 to become Swami Amritanand. And then, along with his friend Rajesh Pachauri, he set up the Sharda Sarvagyapeeth in 1999. In 2003 he moved to Kashmir where he declared himself a shankaracharya.

The septuagenarian Shastri vividly remembers the 2003 developments. “KVP vice- president Ram Yatna Shukla and its spokesman Shivji Upadhyaya came to me with Pachauri to say they had convened a meeting of the KVP executive to anoint Amritanand as shankaracharya of Jammu. And they claimed to have the support of other KVP members like Adya Pradas Mishra, Rammurthy Chaturvedi, Rajeshwar Upadhyay, Vashishtha Tripathi and Paras Nath Tripathi. I objected on two counts. One, Jammu isn’t a peeth. The northern seat of Shankaracharya is in Badrinath. And two, I came to know that Dwivedi had two wives and that the matter was in court.”...Continue

Saturday, December 20, 2008

Farmers are reeling under power crisis and rain shortage

KARNATAKA : POWER CRISIS

The agricultural yield, including food grains and vegetables, have gone down by more than 50 per cent this year. Adding to the farmers’ woes, there was a loss of groundnut crop worth Rs 225 crores. Of the 1,45,533 hectares of land cultivated during the kharif season, 90,389 metric tonnes of crops in 1,41,730 hectares of land were spoiled, agriculture department officials informed. This ‘powerless’ situation has affected not only Chitradurga but farmers across the state. “Over 37 per cent of the land in Karnataka is cultivatable, and around 50 lakh acres of land is irrigated through pump sets. But shortage of rain, followed by severe power shortages, will only worsen the situation.

This is responsible for the spiraling prices of vegetables,” says KS Puttannaiah, president of Karnataka Rajya Raitha Sangha, who holds the government responsible for the current crisis. “The government tends to mislead the farmers, assuring them free power supply during the monsoons. But when the rain stops, the load shedding begins,” complained Kodihalli Chandrashekhar, working president of Karnataka state farmers’ association. Some drastic needs to be done to bail out the farmers. Now!....Continue

Wednesday, December 17, 2008

Global meltdown might not be that bad for India's commoners

India's real estate market too is witnessing some troubled times as prices are collapsing. Again, good news: prices here have always been irrational as demand for decent housing always outstripped supply, and for the fact that Indian real estate giants rarely make houses for the the masses. For them the market was always people from high income bracket and NRIs. With NRIs losing jobs faster than resident Indians, the crashing of prices will do more good than harm to the common man. And the news of lower inflation rates due to recession acts as an icing on the cake for him. This recession is a lesson on the risks of having an export-oriented economy. Interestingly, India's saving grace can be its large domestic market that can guarantee against vagaries of global fluctuations. Its time for India Inc to realise the efficacy of giving more importance to the needs of the common man lower down the pyramid. Telecom companies have shown how permeating down the socio-economic ladder have proved to be a boon for the industry thus making it one of the largest as well as the fastest growing markets of the world which, recession or no recession, continues to grow. Its now time for rest to follow the cue and unleash the potential of India’s latent but colossal rural market. Only that would ensure immunity from global recession. Certainly the common man would not be complaining about it, even if it's recession....Continue


Saturday, December 13, 2008

Cain and Abel revisited?

YSR’s heart overfloweth for the rights of the minorities, you bet. He is not just continuing with the benefits of Haj subsidy for the Muslims, he has thought up a new scheme for the Christians, modelled around the Haj facility, and has promised to do the same for Sikhs and Parsis as well. But will this ensure that Andhra people will agree to live under his dispensation happily ever after? No chance, for he has ended up splitting the Christians themselves because of a nuance that is typical of Andhra Christians.

Andhra Pradesh Chief Minister YS Rajasekhara Reddy is going to give all 'white-card' holding Christians Rs 20,000 as a subsidy for visiting the sanctums in the Holy Land. On the face of it, it is a ‘progressive move’, extending communal facilities and increasing benefits to Christians. But clearly, this is a case of trying to woo voters from that denomination. The state government is setting up a separate wing for Christians in the state’s minority welfare department, along with the constitution of Christian Minority Finance Corporation.

The Haj House in Hyderabad that hosts pilgrimage to Mecca will now play host to the Christians after the departure of last batch to the Haj on November 16. The state government has allocated a budget of Rs two crore for the financial year 2008-09 and the seven-day package is being organised by Andhra Pradesh State Minorities Finance Corporation. Mohd Ali Shabbir, minister for Minorities Welfare, said the funds allocated to the ministry would be dispersed to all minority groups according to their population and Rs 1.27 billion has already been allocated by the government for minorities' welfare in the 2008-09 budget. The Congress government claims that the budget was increased by five times during the last four years. ...Continue

Saturday, December 06, 2008

On 16th November, 1988, Benazir Bhutto was elected as the Prime Minister of Pakistan in the first ever open elections of the country.

I also remember that Bhutto’s stance to ease tension with India was resented by the establishment. There were accusations in the newspapers that Bhutto had passed on secrets to the Indian government regarding Sikh extremists who were allegedly trained in Pakistan. This was nothing new. In 1972, when her father Zulfikar Ali Bhutto signed the historic Simla Accord, he was also accused by right-wing parties of compromising on the national interests. Bhutto studied in elite schools and was not proficient in the national language Urdu when she entered the realm of politics but she was quick to learn the language, though the common man was amused at her accent and grammatical mistakes.

She was also an ‘eastern’ wife. During a book launch ceremony at Karachi Press Club, when a stringer from TIME magazine asked her if it was true that she had strained relations with her husband, she became furious and snubbed him. No wonder, she always denied corruption charges against Zardari.

Strangely enough, despite the fact that she studied at Harvard’s Radcliffe College and Oxford, she was superstitious and used to visit faith healers, anxious to know about her fate. At the same time, she was also daring and would not hesitate to visit places where security was inadequate. In fact, her tragic death on December 27, 2007, in Rawalpindi, was the result of a security lapse.

Like her father, Bhutto too had a photographic memory and party workers would be astonished when she would address them right even if she had met them only once.

I believe that her brief tenure as Pakistan’s Prime Minister (1988-90 and 1993-96), and exit from power, could be attributed to mainly two factors: One, her husband Asif Ali Zardari’s passion to accumulate wealth, and two, her inability to organize Pakistan People’s Party on democratic lines. Pakistan People’s Party always remained under a dynasty.....Continue

Monday, December 01, 2008

Sunshine ‘n Siesta

After just one day of being in the capital of Oman, Muscat, I knew, for sure, where the world should head for some peace and tranquil moments. And, there would be nothing better than adding the temptation of food to this inclination. The city is more like an urban village where the objects are cosmopolitan and the days are slow-paced, leaving ample time at hand for the residents to actively engage in favourite pastimes! This proved to be a great learning experience for me, for I was staying at a relative’s place and therefore, got a local’s perspective to the otherwise bookish knowledge that travellers usually have. Though, that also left me at their mercy for travelling around. Not that I can’t commute on my own, but what with a city that only has cabs in the name of public transportation; and finding one unfortunately renders a similar experience as fetching an auto in Delhi’s heat. While good climate conditions set in by mid-October, the best time to visit Muscat is from December to March when the weather is pleasant and breezy. By October, the sandy, expansive beaches and well-developed green parks start brimming with people of different ethnicity – local Omanis, Indians from all parts of India and a smattering of Europeans.

Surrounded by sea on three sides, it is a haven for sea lovers and sun bathers during these pleasant months. In fact, it is quite common for people there to keep a set of chairs and a barbecue kit in their cars to set out for the beach in the spur of the moment. The green spectacle of the city with flowers all around, contradicts the natural dry, arid flora and fauna of the country. Popular as a trading port between the east and the west since 1st century BC, the city has seen most of its economic and infrastructural development after 1970....Continue

Friday, November 21, 2008

The tall paced menace!

He’s young, he’s fast. With a lethal pace-accuracy combo, 19-year-old Ishant Sharma has troubled the best of batsmen, most notably Ricky Ponting. The young turk opens up in a tête-à-tête with Neha Sarin

Fast bowling never had a lot of exponents in India, though now we have a whole pack of talented pacers. What inspired you to take up fast bowling?
Bowling fast for Team India is nice and I think whoever is good and in form plays. I just work hard and not think about anything.
All I think is that I have to play for my country for 10 years and do well. Fast bowling came naturally to me because of my lean body.
Unlike guys who concentrate on batting, I concentrated on bowling. Is physical intimidation necessary to be successful as a fast bowler?
When I started playing cricket, my height and lean physique helped.
But now I just think about bowling fast. I stick to my strength and don’t try too many things. I just concentrate on how to bowl at the right areas.
And if you believe in yourself, you can do what you want.
Your bowling tormented the best of Aussie batsmen, most famously Ricky Ponting. What was the secret behind your impact?
I just focussed on accuracy and speed. If your bowling is 140+ andlands at the right places, it’s pretty good and trust me it’s not that easy.
And if you bowl at that speed in the right direction, that does the job. We don’t target certain batsmen.
We bowl to the batsman’s weakness.
I remember, Sachin telling me that if you bowl in the right areas for four overs, then you could mean trouble for Ponting.
I did that and it worked.
For a bowler, how different is the mindset in a test match as compared to an ODI or a T20 match?
In a Test match, you have things to come back to. But ODIs or T20s have nothing much for the bowlers.
If you look at the scoreboard, it says 40 runs in four overs!
Who are your favourite bowlers in the Indian side?
Bowling completely depends on rhythm and a bit of luck. I think Sreeshanth, Irfan Pathan and Zaheer Khan are all great… You’re being diplomatic...
Am I? (grins) I admire McGrath and Munaf Patel is my favourite Indian bowler.
How has your experience been in the IPL with the Kolkata Knight Riders? How’s Shah Rukh Khan been as an owner? Shah Rukh is a very nice guy.

He’s extremely down to earth. You know, he couldn’t be there for some matches, so he sent out individual messages to each of the Knight Riders, apologising...!
Plus, playing for the Knight Riders is great and playing alongside Ponting and Ganguly is even better.
Shoaib Akhtar had mentioned that you should be groomed and nurtured and protected from injuries. Are there any special fitness measures that you take as a fast bowler? ?
No, I don’t take any specific measures. We have a physiotherapist who keeps a check on our bodies. Our trainer then helps us work on those areas.
Training a lot strengthens our bodies and that’s the most important thing which really helps.
The Aussies and South Africans are naturally fit and broad but I am happy with what I am.
Which other fast bowlers do you admire or have modelled yourself after?
When I started playing, everyone was very helpful in the Delhi team.
But I really admire Glenn McGrath. He has also done really well in the IPL.
His body language is perfect and he is forever hitting the right areas.
Whatever he wants to do, he can do it.
If he wants to bowl a yorker, a full ball or a bouncer, he would do it.
It might look easy but it’s not an easy thing to do. It takes a lot of practice to do that and that’s the greatness of McGrath.
People say that you were always a naughty and hyperactive child. How much of that has gone to shape your fast bowling temperament?
Yeah, I’m naughty! (laughs).
I am just 19 and at this age everyone is naughty!
I just like to enjoy life and hang out with my friends. Aggression is fine in cases when someone says something to you on the field and you don’t just listen... but otherwise, it can also be bad.
Considering that, your comments on Sreesanth- Bhajji fiasco...
Sreeshant and Bhajji are in the end playing for the same country and will continue to have fun and be friends.
They might have had something between them.
I think the media reacts too much about all this.
You were a part of a tour (Australia) where the phrase ‘spirit of cricket’ came up for discussion quite a lot. Do you think the ‘spirit of cricket’ is relevant or necessary today?
You can’t enjoy your game if you can’t give your 100 percent… that is called playing in the true spirit.
In the Indian side everyone knows that spirit, especially when we wear the country’s cap. And so it is very relevant.
You have a good height and an athletic build. Did you not ever consider taking up any other sport? Or had cricket been the first choice always? I had started playing cricket after my Xth class board exams.
Before that, I played cricket only for passing time with those childish rules like ‘one-tip-one-hand out’ etc.
But after Xth I joined the club and it was there that I was told that I could do well if I concentrated on the game.
I liked bowling fast so I started concentrating on my bowling.
You have played with Kumble, Ganguly and Dhoni as captains. Who do you admire the most as a captain?
You know all of them have something special. For example, Dhoni maintains good communication with all the players and Kumble and Ganguly have their own ways of captaincy.
So they all are good.
I think good communication between a captain and the players is very necessary to make a good team.
You are only 19 and have achieved a lot. What have you planned for yourself?

I have always been in my own world. I just love whatever I do and I love to enjoy life.
I don’t have too many expectations from myself because then I’ll put too much pressure on myself.
I like spending time with my family... which I don’t get to do these days.
When I go back home, I usually spend most of my time catching up with my friends, which really angers my mom (laughs).
So my life is like any other 19-year-old’s and I like having fun the way any 19-year-old would!

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial

Thursday, November 13, 2008

At Microsoft, it’s not about filling numbers but hiring right talent, finds surbhi chawla

Q: Are there other specific programmes to develop and nurture innovation and leadership within the organisation?
JG: Microsoft focuses a lot on leadership. We’ve individual one-on-one leadership programmes where one learns different leadership skills. On reaching a certain level, the emphasis on leadership increases as there is a very set criteria on what competencies you get measured on and there is a very programmatic way of how you develop as a leader.

Q: Any USP in terms of the HR practices followed at Microsoft.
I personally feel that HR as a function should enable and drive the change for the entire organisation. I don’t think HR should do what they are told to do. On the contrary they should do what they feel is right for the company. HR should be in the driver’s seat vis-à-vis being in the follower’s seat. Microsoft India and the economy that we work in is undergoing significant change, so I think we are always looking ahead of time and figuring out what would be different 2-3 years from now and how we can stay ahead of the game and that is our gameplan. ..read more

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Thursday, November 06, 2008

Beyond everyone’s forecast, European economies are now the biggest sufferers of the US subprime crisis

What began as a problem in a single sector, in a single economy (US housing market) has today metastasized into severe dislocations in broader credit and funding market. The crisis has moved beyond the US and subprime market to prime real estates markets, consumer credits and corporate credit markets. Global Financial Stability MapAmid such a milieu the spill over of the man made crisis in the global financial market is being governed by the trio comprising – weakening balance sheet, continuing de-leveraging process and the burgeoning challenges of the macroeconomic environment. Says Tine Olsen, Economist, Moody’s Economy, “A year after the subprime shock, the global economy is still suffering, and the end of the credit crisis is nowhere in sight.”
In fact a year after the genesis of the subprime shock, similar features are beginning to emerge in Europe. Be it losses in terms of subprime, ABS (asset backed securities), ABS CDOs (credit default obligation) or Conduits/SIV (special investment vehicle), Europe is only next to US. Signs of a downturn are becoming all the more evident in European housing market. Market prices of property derivatives today are suggestive of an outright home price decline in the UK with a time lag of around two years (wrt US). At a time when the lenders are tightening standards, many borrowers of fixed rates in UK are set to witness a rate increase of 100 to 200 basis points (bps). This will in all certainty add to yet another source of stress in the already stressed market. It is but obvious that with an increased stress (result of the spill over) write offs and repossessions are set to increase....Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Tuesday, October 21, 2008

At the world's end...

If only the world was flat, Ushuaia, (pronounced as u’swaia) the southernmost city of the world would have marked the end of its territory…and, who knows, sailing further south, a little across the Atlantic would have been a usual route to enter the rest of the celestial world. Well, that’sAt the world's end... how quixotic and imaginative this South American city tucked between mountains and the Beagle Channel of the Argentine region, Tierra del Fuego can make you! The magnificent mountain scenery with the channel in the backdrop isn’t merely a feel-good feature but has a functional value of saving Ushuaia from the severe cold as well. While the temperature here has never been so tolerable that one can move freely without clothes, the indigenous inhabitants (Yamanas, now extinct), until the 19th century moved around stark naked in the biting cold to hunt for sea lions and swam in the chilling cold water to catch shellfish. In fact, they would fall sick when they wore clothes at the insistence of the missionaries! Another facet of the recent history, though unpleasant, was the prison built in this far, faraway land where any further journey led to the dead cold of Antarctica. Now a museum – Mueseo Maritimo – this suffocating prison is another example of how most of the virgin places of the world have evidenced some of the most telling tales of human kind.....Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Saturday, October 11, 2008

Poll khol!

How polls are becoming a national pastime

The voice of a RJ came over the radio, “A list of new seven wonders is being made, would it be right if the Taj Mahal was not on the list? Don’t let that happen, please cast your vote on these numbers right now!” This was the appeal that could be heard across all radio stations in India about a year ago, when Indians were suddenly and explicably gripped by ‘wonder frenzy’. Determined to get their ‘worthy’ contestant in the final list, it became a national mission for all to cast their vote multiple times, and exhort others to do the same. It was as if an international version of Indian Idol was being played, with Indians rallying behind their beleaguered contestant. The efforts paid off, Taj was on the list when the results were declared. Amid enthusiastic back-slapping and bouts of self-congratulations, it was forgotten that the poll was conducted by an obscure ‘for-profit’ organisation from Switzerland, which had no backing from any international body! After receiving a ‘cut’ from more than 100 million votes cast world over, New 7 Wonders Foundation (which had conducted the polls and had pledged to donate 50% of the proceeds to conservation of monuments of the world) quickly declared that it had hardly earned anything from the ‘world’s largest poll on record’ and hence was unable to fulfil its obligation. As for the grand poll, once the voting frenzy subsided, no one remembered the results, save for the fact that ‘Taj made it’!...Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-

Tuesday, October 07, 2008

These eleven remind you of 300

The BCG report elaborates how MNCs struggle in RDEs like India, win-win partnerships are the best option

We admired their supreme fighting skills300 as depicted in the Hollywood flick 300, as they resisted a much larger Persian army that came in scores. Fact is that Spartans were indeed phenomenal warriors. It is said that the world learned a lot from their fighting techniques. Cut to the 21st century corporate world, the Boston Consulting Group (BCG) seems to have identified some such Spartans in the RDEs (Rapidly Developing Economies) of the world! In its latest report titled ‘The BCG 50 Local Dynamos’, BCG has highlighted 50 such companies from ten key RDE countries like China, India, Brazil et al, which have successfully resisted competition, both from MNCs as well as state owned companies in their respective domestic markets. Eleven companies from India have been identified as among the 50 dynamos like Bharti Airtel, Titan (from Tata), ITC Limited, ICICI Bank et al as leading the pack, ranking it second in the list. China ranks number 1 with 15 companies in the list.

“Proper supply chain management, local understanding and above all, market penetration are factors, which help these domestic companies to stay far ahead of their foreign counterparts,” explains Sushil Dungarwal, Senior Analyst, FICCI. Agrees Harit Shah, Analyst, Angel Broking, who feels that, thanks to the local expertise, once the companies have “proper execution skills in place, the job is already half done.”...Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Friday, October 03, 2008

Easyday’s for bharti?

Learning from the Reliance experience, the Bharti-Wal-Mart combine is kicking off its retail operations in a low-key manner


Learning from other’s mistakes is a sign of true wisdom, it is said. Sunil Bharti Mittal-led Bharti Group seems to be exhibiting the same as it braces itself for the first roll out of Bharti Retail stores in the country during the first week of April, where it is expected to invest $2-2.5 billion by 2015 and employ around 60,000 people. But interestingly, the planned launch is hardly a fitting trailer to what this prolific venture between the Indian telecom czar & the $204.20 billion Bentonville retail behemoth Wal-Mart is planning to achieve in the Indian retail space.

The most obvious reason is that Bharti seems to have learnt its lessons from what Mukesh Ambani had to face with his retail endeavour (or shall we call it a debacle?), which, ironically has been given the tag of the Indian Wal-Mart due to its aggressive, high profile expansion plans which invited the ire of several middlemen and unorganised retailers. Surely, as the name of the proposed chain – Bharti EasyDay suggests, even the tag Wal-Mart is being avoided. After all, Bharti would also not want a furore at the Centre.....Continue


Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-

Monday, September 22, 2008

Refused to throw up a winner for Democrats

There are now basically two schools of thought that revolve around the future prospects of the two candidates. One school of thought says that Obama has a better chance to defeat a Republican candidate. There are two reasons behind this logic. The first is that Obama offers a vision for real change while Hillary practices a middle of the road kind of politics that embraces many Republican themes. Second and more important is the deep resentment and even hatred that the Clintons trigger amongst Neo-cons and the deeply conservative Americans who detest the very thought of another Clinton in the White House. There is a strong chance that Hillary as the Democratic candidate will attract an avalanche of sleazy allegations, a tidal wave of Monica Lewinsky jokes and a lot of mud thrown at the alleged peccadilloes of the former occupants of the White House. Some of the mud might stick and sink the Hillary candidacy. This school of thought thinks that most Democratic voters are smart and seem to realise this fact.

Yet, it would be foolhardy to write off the precision run election campaign of Hillary whose biggest asset would the deal making and negotiating skills of her husband and former President Bill Clinton. According to many analysts, while Obama may be attracting the media attention with highly publicised endorsements and support, Bill is busy furiously talking to and pumping hands with the people and the movers and shakers who really matter in the Democratic Party. And his eight years as President have left him with a huge fund of goodwill generated through his politics of patronage. Without any doubt, Bill now plays a decisive role in deciding the fortunes of Hillary and her candidature. Her top strategist, Mark Penn said, “The race will drag on for weeks longer; this is not going to be decided any time in the near future.”

Either ways, whether Hillary or Obama eventually win the nomination and the Presidency, they will create history. And they will inherit the job of the most powerful man on earth from a man who has decisively transformed America into the most hated nation on earth. That is when the real politics will begin.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Saturday, September 20, 2008

Communities is an inherent part of its business strategy

CSR is actually bundled along with the company business charter that the union cabinet outlined while allowing the incorporation of the company. The charter for the then – proposed gas corporation was: “to create necessary infrastructure for transport, processing and distribution of gas, to set up facilities for segregating natural gas into different components by a process called fractionation. Secondly, to acquire gas assets of Oil and Natural Gas Corporation and Oil India Limited. And lastly to act as coordinator for gas sector to ensure proper utilisation of gas.” Judge the significance of the words ‘proper utilisation’ that mentioned in the last line against the backdrop of the fact that gas flaring was then rampant in both onshore and offshore fields. This burning issue figured regularly in Parliament in the form of written questions. But things have changed today. There are hardly any questions that are asked about flaring. The new questions now primarily relate to supply, shortage and the price of gas that’s being supplied by various producers.

Over the years, GAIL has created awareness about the eco-friendly and energy-efficiency virtues of gas over liquid fuels and coal across the country. Thus, the more gas it transports and markets, the stronger it emerges as a protector of the environment, which has slowly become a vital component of CSR of corporates the world over. One should thus not feel surprised to find the catchline ‘Blueprint for a Greener Tomorrow’ donning the cover page of GAIL’s annual report for 2006-07.

The annual report stated that “as we expand our gas pipeline networks, reaching the green fuel to newer ports of call, we are proud to contribute in our small way towards the preservation of the environment by making the gas available to increasing parts of the country, helping curb hazardous emissions and provide clean fuel for city transportation.” GAIL adds value to its business-embedded CSR activities by amplifying them at the project sites and through a slew of philanthropic, medical, educational, vocational, explicit environment protection and other welfare activities across the country.

The very business of laying and operating pipelines confers additional advantage and challenges on GAIL when it comes to fulfilling CSR. It has to know the people, understand their problems and aspirations, and it has to do with communities located along the length and breadth of its pipelines network. The company has thus to reach to the people cutting across caste, culture and geographical boundaries, unlike other companies that have the easy option of funding a few show-piece CSR projects located in villages around their factories.

Take the case of GAIL’s proposal to lay a parallel pipeline for transporting gas in the existing right of undertaking (ROU) of Vijaipur (MP)-Dadri(UP) pipeline to carry more gas to these two states as well as to Rajasthan and Haryana. In August 2007, it decided to commission a ‘Population Density Index’ survey, 200 metres on either side of entire pipeline route. The survey would identify dwellings and all public places such as schools and dispensaries where more than 20 persons assemble.

Such data would not only enable GAIL to factor in the safety requirements and future expansion prospects, but also help it know about the lack of public facilities along the route. This enables the company to spread and stretch its resources on CSR initiatives over diverse locations ranging from supply of water tankers in Ajmer district of Rajasthan, to funding of a respiratory disease treatment centre at Agartala in Tripura.

And GAIL does innumerable activities across the entire CSR spectrum all over the country in a low-key fashion. It has hardly ever invited the media to report on its CSR operations, unlike other companies that want the world to perceive them as socially-responsible corporate citizens. The company sets aside 1% of its profit after tax for CSR initiatives every year. It has an explicit CSR policy in place for several years.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
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Monday, August 11, 2008

Google is knocking at every opportunity

Even though Google is knocking at every opportunity, most of its mash-ups have failed to either see the light of day or lost their sheen within a few months, just like web accelerator, Google Catalogue, Google video Player, Google answers, Orkut (it’s popular only in Brazil and Asia, and is a distant loser to facebook and MySpace in US). A fair criticism of Google as per Clayton Moran, Stanford Financial Group is that “It is only strong in one area – search advertising. In order to succeed in video and display, it has bought YouTube and DoubleClick. As such, Google has yet to successfully develop any other advertising service outside search. And, this creates some uncertainty around whether Google can build competitive businesses in mobile, radio, TV and print.”

A reason as to why Google failed in leaving a footprint in other areas could well be that it’s often difficult to be successful in areas that aren’t closely related to your core competency as Rob Sanderson, an expert at the American Technology Research asserts, “Price comparison services have generally been difficult to sustain and Google doesn’t appear to understand marketing either and that lack of competency is curious given how tied they are to advertising as a revenue source.”

Clearly, in the current times, Google has to work hard on making ‘clearly defined’ applications that users are ‘aware of’, and unless that happens, its misses might one day become the most analysed business case study!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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