IIPM

Thursday, June 21, 2007

This is not where the sky wars end

This is not where the sky wars end. After the Jet-Kingfisher brou-haha, e-mails have been floating where another billboard (of GoAir) has been placed atop Jet’s and Kingfisher’s saying, “We’ve not changed. We’re still the smartest way to fly.” (Go on, we give you time to laugh out loud). GoAir has not confirmed that the viral marketing campaign has been initiated by them (but, isn’t it obvious!). “When elephants dance, ants too get in the way,” is what Seth has to say about GoAir jumping in. Now, that’s having some real fun at someone else’s expense!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Tuesday, June 12, 2007

Exim Policy

This slowdown is one

reason why this target looks tough to achieve. It has negative implications for another key sector of India – textiles, which contributes around 13% to India’s exports. During Apr-Oct 2006, RMG (readymade garments) exports to US grew by 6.2%, increasing India’s share in US imports to 4.3% according to AEPC. That is perhaps why the government has decided to include 16 more nations in the list to be traded with. This could be a significant boost for Indian industry, as it seeks to bridge the trade deficit.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

Tuesday, May 29, 2007

Brand : Bajaj Avenger

Agency : Lowe
Baseline : Feel like god

Description: A dude in a black helmet, atop a spanking new Bajaj Pulsar bike, is speeding

along a mountainous terrain. The graphics on the screen read: India all out 191, our dude thinks to himself “I forgive the batsmen.” Next, the graphic reads: Bangladesh 192/5 (48.4 overs), our hero says that he “forgives the bowlers.” Last, the graphic says: Team India returns home, and our benevolent man “forgives them all.” As he presses the accelerator down harder, our man says “I feel like God”...

4Ps Take: Wow, what a classy act from Bajaj & Co... Although the ad is an exact replica of the brand’s previous ‘I feel like God’ ad, the clever infusion of current events and specifically the red hot issue of Team India’s debacle in the Caribbean, put this act in a different league altogether.
This one virtually thrives on the overriding sentiments of anger, despair and anguish amidst the Indian janta over Team India’s debacle in World Cup 2007. At the end of it all, one is left wondering whether the creative honchos at Lowe are making a mockery of Team India or actually empathise with their (lost?) cause! Whatever be the case, this one comes as a master stroke to establish that elusive consumer connect. A powerful idea and an equally powerful execution...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

Wednesday, May 16, 2007

Atruism in human as well as world affairs is that if you threaten people, they will defend themselves

Last October, North Korea conducted a nuclear test in the mountains near the Chinese border, apparently a dud, yet with

enough firepower to inch the world a bit farther toward nuclear Armageddon. Last July, North Korea resumed long-range missile testing – also a fizzle, yet with the ominous signals. Leon Sigal, one of the foremost experts, sets the context as, “When President Bush took office, the North had stopped testing longer-range missiles. It had one or two bombs’ worth of plutonium and was verifiably not making more. Six years later, it has eight to 10 bombs’ worth, has resumed longer-range missile tests, and feels little restraint about nuclear testing.” Reviewing the record, An example for cooperation was set more than a decade ago. Haltingly and unevenly, the Clinton administration began a process to normalize the US political and economic relations with North Korea and guarantee its security as a non-nuclear state. In the year 1994, North Korea agreed not to enrich uranium.

For complete IIPM article click here
Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative