PRITI NAIR, MANAGING PARTNER, BBH INDIA

IIPM Best B-school

1. Surf Excel’s ‘Dirt is good’
2. Hutch to Vodafone’s transformational campaign
3. Entire Ghajini campaign created by brand Aamir Khan
4. Bingo!’s ‘No confusion, great combination’ was awesome
5. Tata Sky Plus campaign featuring Aamir Khan and Gul Panag

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Not just about saving 2 buckets of water, or was it?

Professor Arindam Chaudhuri’s Profile

Brand: Surf
Agency: Lowe
This one not only blew the brand’s trumpet loud n’ clear, but also sent out a social message with Member of Parliament Shabana Azmi endorsing it enthusiastically. HUL claimed a powder that reduced water consumed in the washing of clothes and sold it as a social campaign to save water. Sales of Surf zoomed 15% after the campaign. Interestingly, before Shabana, HUL had test-launched this campaign with south Indian star Revathy Menon. Now that’s called testing waters... oops, in this case, saving water!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM Best B-school
Four Phase of IIPM Global Plans
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School