IIPM: May 2007

Tuesday, May 29, 2007

Brand : Bajaj Avenger

Agency : Lowe
Baseline : Feel like god

Description: A dude in a black helmet, atop a spanking new Bajaj Pulsar bike, is speeding

along a mountainous terrain. The graphics on the screen read: India all out 191, our dude thinks to himself “I forgive the batsmen.” Next, the graphic reads: Bangladesh 192/5 (48.4 overs), our hero says that he “forgives the bowlers.” Last, the graphic says: Team India returns home, and our benevolent man “forgives them all.” As he presses the accelerator down harder, our man says “I feel like God”...

4Ps Take: Wow, what a classy act from Bajaj & Co... Although the ad is an exact replica of the brand’s previous ‘I feel like God’ ad, the clever infusion of current events and specifically the red hot issue of Team India’s debacle in the Caribbean, put this act in a different league altogether.
This one virtually thrives on the overriding sentiments of anger, despair and anguish amidst the Indian janta over Team India’s debacle in World Cup 2007. At the end of it all, one is left wondering whether the creative honchos at Lowe are making a mockery of Team India or actually empathise with their (lost?) cause! Whatever be the case, this one comes as a master stroke to establish that elusive consumer connect. A powerful idea and an equally powerful execution...

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Wednesday, May 16, 2007

Atruism in human as well as world affairs is that if you threaten people, they will defend themselves

Last October, North Korea conducted a nuclear test in the mountains near the Chinese border, apparently a dud, yet with

enough firepower to inch the world a bit farther toward nuclear Armageddon. Last July, North Korea resumed long-range missile testing – also a fizzle, yet with the ominous signals. Leon Sigal, one of the foremost experts, sets the context as, “When President Bush took office, the North had stopped testing longer-range missiles. It had one or two bombs’ worth of plutonium and was verifiably not making more. Six years later, it has eight to 10 bombs’ worth, has resumed longer-range missile tests, and feels little restraint about nuclear testing.” Reviewing the record, An example for cooperation was set more than a decade ago. Haltingly and unevenly, the Clinton administration began a process to normalize the US political and economic relations with North Korea and guarantee its security as a non-nuclear state. In the year 1994, North Korea agreed not to enrich uranium.

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Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Wednesday, May 09, 2007

Another trailblazer...

O wing to a dismal show by Indian automobile companies in March, analysts are busy watering down yearly sales expectations. Rising

car prices & mounting interest rates have forced customers to postpone purchases, leading to a meager 2.89% sales growth in March 2007 – the worst performance in 13 months.

There remains one segment in resurgence – the fiercely fought mid-size (A3) segment (increase in sales by 48.05% over February 2007). And to further liven it up, Mahindra & Mahindra (M&M) has launched its mid-size warrior, Logan, in partnership with Renault. Anand Mahindra, VC & MD, M&M Ltd., said, “The Logan is a milestone for us as it marks our entry into the most competitive segment of the market.” Logan’s Gl 1.4 petrol model starts at Rs.427,950 while the DLE 1.5dci diesel version is priced at Rs.547,064, making it the cheapest car in A3 after Tata Indigo and Maruti Esteem, hence targeting the B/B+ segment as well. Auto analyst Murad Ali Baig states to B&E, “It’s the price that makes it (Logan) extraordinary.”

According to SIAM, Honda has attained leadership in the A3 segment selling 5,164 units for March 2007, followed by Ford Motors (5,139 units) & Tata Motors (4,368 units). It would not be a cakewalk for Logan in a segment that offers almost everything from Honda’s elegance to Ford’s resilience, but it’s entry has intensified competition in the A3 segment.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------

Wednesday, May 02, 2007

What with the credit-culture and loan-mania spreading like excruciating rashes amongst the burgeoning Indian middle-class. ?

Classified under the RBI Guidelines on Fair Practice Code for Lenders, RBI stipulates that the lending entity should not harass the borrower during the recovery process in any which way. Also that the agents (a dignified term for the ‘goondas’ – hooligans – who badger up customers) hired by these lenders should not resort to harassment of any kind including verbal or physical abuse in collection efforts. Easier said than done, eh?

Indian banks, on their part, should necessarily adopt the internationally adhered method of credit counselling, that is, the banks should provide financial education to the common retail consumer on techniques to declare and handle incumbent insolvency. And in borderline cases, should train the borrower about methods to take pre-emptive steps in personal debt management. Sadly for the retail borrower, the knowledge of banking regulations or past judgements counts only for hollow comfort. When in doubt, follow the banking rule; you can’t run, but you can hide. Hide the vehicle, and run to the court. But always remember, you defaulted, and you have to pay.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION