IIPM

Wednesday, July 11, 2007

Soon to be a global giant?

Sensing a fast-expanding and profitable market, backed with continuing deregulation,

the Dutch banking giant ABN Amro in Indian has transformed itself into a corporate bank with comprehensive Global Transaction Services. Though small in numbers, it’s a well established player and pioneer to some of the most innovative products in the Indian banking milieu like targeted banking products.

India, along with China figures amongst the strongest-performing regions for ABN Amro in Consumer Banking. The bank set a new record in India by placing approximately $100 million in equity funds within a single month. Recently, ABN Amro also launched a host of services, which includes a microfinance programme (delivering credit to women in rural India), Private Banking Services (Portfolio Advisory Services along with transaction executive platform) and the novel ABN AMRO Sustainable Development Fund that primarily seeks to invest in socially responsible companies. Furthermore, realising the potential for growth in personal loans the bank has realigned its retail loan in favour of unsecured loans (personal loans and credit card loans). To this effect it recently launched ‘ABN – Amro One.’ Of late, hogging more news space because of the mega merger bid from Barclay’s (which will create a $155 billion global banking giant), “Making more possible” will certainly continue to be their cherished dream in the burgeoning Indian market.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Thursday, June 21, 2007

This is not where the sky wars end

This is not where the sky wars end. After the Jet-Kingfisher brou-haha, e-mails have been floating where another billboard (of GoAir) has been placed atop Jet’s and Kingfisher’s saying, “We’ve not changed. We’re still the smartest way to fly.” (Go on, we give you time to laugh out loud). GoAir has not confirmed that the viral marketing campaign has been initiated by them (but, isn’t it obvious!). “When elephants dance, ants too get in the way,” is what Seth has to say about GoAir jumping in. Now, that’s having some real fun at someone else’s expense!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-

IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !

Tuesday, June 12, 2007

Exim Policy

This slowdown is one

reason why this target looks tough to achieve. It has negative implications for another key sector of India – textiles, which contributes around 13% to India’s exports. During Apr-Oct 2006, RMG (readymade garments) exports to US grew by 6.2%, increasing India’s share in US imports to 4.3% according to AEPC. That is perhaps why the government has decided to include 16 more nations in the list to be traded with. This could be a significant boost for Indian industry, as it seeks to bridge the trade deficit.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

Tuesday, May 29, 2007

Brand : Bajaj Avenger

Agency : Lowe
Baseline : Feel like god

Description: A dude in a black helmet, atop a spanking new Bajaj Pulsar bike, is speeding

along a mountainous terrain. The graphics on the screen read: India all out 191, our dude thinks to himself “I forgive the batsmen.” Next, the graphic reads: Bangladesh 192/5 (48.4 overs), our hero says that he “forgives the bowlers.” Last, the graphic says: Team India returns home, and our benevolent man “forgives them all.” As he presses the accelerator down harder, our man says “I feel like God”...

4Ps Take: Wow, what a classy act from Bajaj & Co... Although the ad is an exact replica of the brand’s previous ‘I feel like God’ ad, the clever infusion of current events and specifically the red hot issue of Team India’s debacle in the Caribbean, put this act in a different league altogether.
This one virtually thrives on the overriding sentiments of anger, despair and anguish amidst the Indian janta over Team India’s debacle in World Cup 2007. At the end of it all, one is left wondering whether the creative honchos at Lowe are making a mockery of Team India or actually empathise with their (lost?) cause! Whatever be the case, this one comes as a master stroke to establish that elusive consumer connect. A powerful idea and an equally powerful execution...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-