This is not where the sky wars end

This is not where the sky wars end. After the Jet-Kingfisher brou-haha, e-mails have been floating where another billboard (of GoAir) has been placed atop Jet’s and Kingfisher’s saying, “We’ve not changed. We’re still the smartest way to fly.” (Go on, we give you time to laugh out loud). GoAir has not confirmed that the viral marketing campaign has been initiated by them (but, isn’t it obvious!). “When elephants dance, ants too get in the way,” is what Seth has to say about GoAir jumping in. Now, that’s having some real fun at someone else’s expense!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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