Soon to be a global giant?

Sensing a fast-expanding and profitable market, backed with continuing deregulation, the Dutch banking giant ABN Amro in Indian has transformed itself into a corporate bank with comprehensive Global Transaction Services. Though small in numbers, it’s a well established player and pioneer to some of the most innovative products in the Indian banking milieu like targeted banking products.

India, along with China figures amongst the strongest-performing regions for ABN Amro in Consumer Banking. The bank set a new record in India by placing approximately $100 million in equity funds within a single month. Recently, ABN Amro also launched a host of services, which includes a microfinance programme (delivering credit to women in rural India), Private Banking Services (Portfolio Advisory Services along with transaction executive platform) and the novel ABN AMRO Sustainable Development Fund that primarily seeks to invest in socially responsible companies. Furthermore, realising the potential for growth in personal loans the bank has realigned its retail loan in favour of unsecured loans (personal loans and credit card loans). To this effect it recently launched ‘ABN – Amro One.’ Of late, hogging more news space because of the mega merger bid from Barclay’s (which will create a $155 billion global banking giant), “Making more possible” will certainly continue to be their cherished dream in the burgeoning Indian market.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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