Apart from these factors, the company also believes strongly in its ability to identify emerging market opportunities. Currently, there is tremendous excitement in Bharti Telesoft regarding two relatively new VAS areas – m-commerce and Live TV. The company hopes that m-commerce will be a huge success as it will allow small low-value transactions and money remittances, where banks are failing. Sur further adds, “With m-commerce, the role of the mobile operator will change. He will be your money transfer agent, your bank, bill payment or collection guy or might even end up being your address verification document.” On the strategy of bringing Live TV to mobiles, Mital comments, “Just like PC became a window to the wired world, mobile phone will be a window to the wireless world.” The company is also excited about the advent of 3G, which would open up a whole new world of VAS opportunities, as well as competition. Banters Chowfla in jest, “No one is going to offer us a free lunch!”
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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