ANAND KRIPALU...
MD, Cadbury India
Well, here comes the ‘Lister’, hope everybody knows what to expect from him...
It is not without reason that during his stint at Hindustan Lever Limited (HLL), Anand Kripalu was called a “Lister”; an HLL lingo for someone who is identified as a potential top performer in times to come. No wonder then that innovation is the name of the game at Cadbury now that Kripalu himself is working towards pushing sales at both modern retail and mass markets. Having exorcised the ghost of worms in chocolates controversy successfully, now under Kripalu’s leadership, Cadbury is planning to spin off its drink arm and focus exclusively on the confectionary space in India; where the firm wants to establish market leadership. Just last month, Cadbury announced its entry in the Rs.180 crore domestic bubble-gum market. Speaking on the occasion of the launch of bubble-gum ‘Bubbaloo’, Kripalu said, “We want to grab 10% of the Indian bubble- gum market, which is growing by 20% each year, in the next 18-24 months.” Leveraging his more than two decades of experience in different roles, Kripalu now wants to take Cadbury into the confectionery space with ‘Bubbaloo’. But for this veteran of the consumer goods industry, “This is more an extension than a strategic shift.” We totally agree!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
MD, Cadbury India
Well, here comes the ‘Lister’, hope everybody knows what to expect from him...
It is not without reason that during his stint at Hindustan Lever Limited (HLL), Anand Kripalu was called a “Lister”; an HLL lingo for someone who is identified as a potential top performer in times to come. No wonder then that innovation is the name of the game at Cadbury now that Kripalu himself is working towards pushing sales at both modern retail and mass markets. Having exorcised the ghost of worms in chocolates controversy successfully, now under Kripalu’s leadership, Cadbury is planning to spin off its drink arm and focus exclusively on the confectionary space in India; where the firm wants to establish market leadership. Just last month, Cadbury announced its entry in the Rs.180 crore domestic bubble-gum market. Speaking on the occasion of the launch of bubble-gum ‘Bubbaloo’, Kripalu said, “We want to grab 10% of the Indian bubble- gum market, which is growing by 20% each year, in the next 18-24 months.” Leveraging his more than two decades of experience in different roles, Kripalu now wants to take Cadbury into the confectionery space with ‘Bubbaloo’. But for this veteran of the consumer goods industry, “This is more an extension than a strategic shift.” We totally agree!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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