ARVIND MATTHEW...
Chairman & MD, Ford India
Here’s a no-brainer: Who’s the real ‘josh’ behind Ford India?!
Ah! Of course Arvind Mathew, MD & President, Ford India. And there’s more to him than just being the first Indian to lead the car maker’s operations in the country! From being a Business Analyst at Ford Motor Company since 1990 to capturing the throne at Ford India in 2005, he for sure has lived upto the high expectations of all. His focus on mid-sized car segment also proved critical for Ford. Also, while talking to 4Ps B&M about his market control plans, he discarded the very thought of focusing on numbers as, “My objective is ‘brand’. We are not chasing numbers like others! We want to attain brand recognition and we have done a good job at that...” Sure enough, that’s being modest... But hold on! Check his planner, for he’s got numbers sketched there for sure!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Chairman & MD, Ford India
Here’s a no-brainer: Who’s the real ‘josh’ behind Ford India?!
Ah! Of course Arvind Mathew, MD & President, Ford India. And there’s more to him than just being the first Indian to lead the car maker’s operations in the country! From being a Business Analyst at Ford Motor Company since 1990 to capturing the throne at Ford India in 2005, he for sure has lived upto the high expectations of all. His focus on mid-sized car segment also proved critical for Ford. Also, while talking to 4Ps B&M about his market control plans, he discarded the very thought of focusing on numbers as, “My objective is ‘brand’. We are not chasing numbers like others! We want to attain brand recognition and we have done a good job at that...” Sure enough, that’s being modest... But hold on! Check his planner, for he’s got numbers sketched there for sure!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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