The IBM effect is still visible here.

However, the ultimate verdict, of course, lies with the Indian consumer and this is where the company has digressed from the IBM way. Nearly two years ago, people did not even know Lenovo. The first objective was to build brand awareness & sponsorship of KBC 2 played a huge role. Today, brand awareness of Lenovo is 85% in corporates & 74% in consumer space, as quoted by Rahul. Unlike IBM, Lenovo is competing head on in the HP dominated home PC segment. The company has therefore ramped up the distribution model significantly. There is more focus on B & C class towns as opposed to IBM’s focus on metros. The company has more than doubled its Lenovo exclusive stores to 100 currently. The multi brand outlets have more than tripled to 579 currently while the business partner network is now present in over 366 cities with 2,076 partners currently. But Lenovo is also taking its relational business model (with large corporates) very seriously. According to Neeraj, the company looks at segment- wise leadership like government, education et al. And Rahul claims the transition to Lenovo was very smooth, as he says they lost “practically no one” from their key corporate customers.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

RCom to spell the black magic

This spells good news for all Blackberry fans but non- Hutch and Airtel users. The high-end device is now being made available by Reliance Communications on the CDMA platform. Until now, it was only available on GSM platform. The wireless e-mail experience up till now was restricted only to subscribers of Bharti Airtel and Hutch- Essar. Reliance, however has refused to divulge any further details about the same. The company recently had also unveiled Reliance Classic, the new range of colour mobile phones, priced in the range of Rs1,222- 1,299. RCom have claimed that Rs777 monochrome Classic handset recorded sales of one million in the first week of its launch itself!

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

AT&T revs up before the iPhone launch...

The re-branding campaign for AT&T Inc. will be paced up at the Cingular wireless stores in a quest to raise AT&T’s profile prior to the launch of Apple Inc.’s iPhone. The company is expected to bring AT&T brand name instead of ‘Cingular’ and it expects to complete the process of re-branding the stores before the launch of iPhone in late June. Acquisition of BellSouth Corp. by AT&T last year has helped in the process of consolidation of ownership of the wireless joint venture between the two companies. Michael Coe, spokesperson from the company, however, revealed that the iPhone is one of the strongest product in the wireless industry and for the same, the company would make it sure t h a t every drop of equity from the iPhone gets accumulated to the AT&T brand.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

. Establishing brand value and loyalty is more of a psychological process

It’s more than merely fabricating an emblem and a punch-line, though. Establishing brand value and loyalty is more of a psychological process, which prompts customers walking the tightrope between cognition and anticipation to crossover to the realm of acceptance, time and over. Here, creating a genuine emotional connect is a potent force, of which I feel McDonald’s represents the perfect exemplar with nearly every promotional approach of the company tugging at the heartstrings of its target audience. Considering Nike again, the brand has played on the aspirations of millions who believe they too can do just about anything if their favourite sportstar brandishing his magic Nikes could.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Cigarettes and Alcohol

Based on the methodology followed for the survey on India’s 100 most valuable brands, ICMR conducted a similar survey for the section on alcohol and cigarettes. The initial phase of the survey had 72 brands of alcohol and 24 brands of cigarettes. The parameters of brand awareness and recall were taken as the main parameters to short-list the number of brands to 25 brands of alcohol and 13 brands of cigarettes. These short-listed brands were then rated by consumers (non-smokers and non-alcoholics did not form a part of the survey) on a scale of 1-5 (where 1 is low and 5 is high) for the parameters of brand awareness, brand image/perception and brand loyalty.

The survey was conducted in 5 cities (Delhi, Mumbai, Chennai, Kolkata & Bangalore) amongst 3000 respondents unlike other categories wherein the research was conducted in 9 cities. The survey revealed that Wills Classic, Wills Navy Cut and Gold Flake topped the consumer rating in almost all parameters with ITC very easily taking away 4 positions amongst the top 5.

The survey for the alcoholic beverages category was conducted on 25 brands that were based on the same parameters. The alcoholic beverages were categorised into regular and premium segments based on the pricing (Delhi prices) of a 750 ml bottle.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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  IIPM : IIPM Links




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  IIPM: More about IIPM




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  IIPM Alliances - IIPM - by RAVI




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  IIPM PUBLICATION




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  IIPM: The Indian Institute of Planning and Management-------




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  THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT




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  Pseudo-socialism is creeping back into the policy-making process ...




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  Primary education as a mission under the banner of ‘Bharti Foundation’




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  ...yeh Hindustan hamaraa...




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  THE GREAT INDIAN DREAM




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  IIPM is Here

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Planning for failure

The year is 1955 and Jawaharlal Nehru’s tryst with destiny still inspires millions of Indians. Bollywood actor-producer Raj Kapoor is successfully peddling his quaint version of utopian socialism. Nehru is fired up and all set to pay homage to the ‘temples of modern India’. There is touching faith in the ability of the State to lift hundreds of millions of Indians from poverty and destitution. Faith, and hope are all pervasive.

The Union Finance Minister C. D. Deshmukh summons a group of select economists for a closed door meeting to discuss the strategy for India’s Second Five Year Plan. The meeting is attended by P. C. Mahalanobis, B. R. Shenoy and C. N. Vakil. Mahalanobis is the blue eyed boy of Nehru and skillfully plays with numbers to convince the Establishment that a strategy of massive State led industrialization is the answer to India’s teeming problems. Economists Shenoy and Vakil vehemently disagree with Mahalanobis. But then, who could Deny the blue eyed boy his place under the sun?

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

• News & Article
• Don't Pay for your calls....
• Neha RAWAT's Blog
• Ravi Sanyasi's Blog
• "There is more money....
• Rattan TATA ko gussa kiyon aata hai!
• The Nokia disconnect!
• IIPM Branches and contact No.
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !