Learning from the Reliance experience, the Bharti-Wal-Mart combine is kicking off its retail operations in a low-key manner
Learning from other’s mistakes is a sign of true wisdom, it is said. Sunil Bharti Mittal-led Bharti Group seems to be
exhibiting the same as it braces itself for the first roll out of Bharti Retail stores in the country during the first week of April, where it is expected to invest $2-2.5 billion by 2015 and employ around 60,000 people. But interestingly, the planned launch is hardly a fitting trailer to what this prolific venture between the Indian telecom czar & the $204.20 billion Bentonville retail behemoth Wal-Mart is planning to achieve in the Indian retail space.
The most obvious reason is that Bharti seems to have learnt its lessons from what Mukesh Ambani had to face with his retail endeavour (or shall we call it a debacle?), which, ironically has been given the tag of the Indian Wal-Mart due to its aggressive, high profile expansion plans which invited the ire of several middlemen and unorganised retailers. Surely, as the name of the proposed chain – Bharti EasyDay suggests, even the tag Wal-Mart is being avoided. After all, Bharti would also not want a furore at the Centre.....Continue
Learning from other’s mistakes is a sign of true wisdom, it is said. Sunil Bharti Mittal-led Bharti Group seems to be
exhibiting the same as it braces itself for the first roll out of Bharti Retail stores in the country during the first week of April, where it is expected to invest $2-2.5 billion by 2015 and employ around 60,000 people. But interestingly, the planned launch is hardly a fitting trailer to what this prolific venture between the Indian telecom czar & the $204.20 billion Bentonville retail behemoth Wal-Mart is planning to achieve in the Indian retail space.The most obvious reason is that Bharti seems to have learnt its lessons from what Mukesh Ambani had to face with his retail endeavour (or shall we call it a debacle?), which, ironically has been given the tag of the Indian Wal-Mart due to its aggressive, high profile expansion plans which invited the ire of several middlemen and unorganised retailers. Surely, as the name of the proposed chain – Bharti EasyDay suggests, even the tag Wal-Mart is being avoided. After all, Bharti would also not want a furore at the Centre.....Continue
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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