Even though Google is knocking at every opportunity, most 
of its mash-ups have failed to either see the light of day or lost their sheen within a few months, just like web accelerator, Google Catalogue, Google video Player, Google answers, Orkut (it’s popular only in Brazil and Asia, and is a distant loser to facebook and MySpace in US). A fair criticism of Google as per Clayton Moran, Stanford Financial Group is that “It is only strong in one area – search advertising. In order to succeed in video and display, it has bought YouTube and DoubleClick. As such, Google has yet to successfully develop any other advertising service outside search. And, this creates some uncertainty around whether Google can build competitive businesses in mobile, radio, TV and print.”
A reason as to why Google failed in leaving a footprint in other areas could well be that it’s often difficult to be successful in areas that aren’t closely related to your core competency as Rob Sanderson, an expert at the American Technology Research asserts, “Price comparison services have generally been difficult to sustain and Google doesn’t appear to understand marketing either and that lack of competency is curious given how tied they are to advertising as a revenue source.”
Clearly, in the current times, Google has to work hard on making ‘clearly defined’ applications that users are ‘aware of’, and unless that happens, its misses might one day become the most analysed business case study!
of its mash-ups have failed to either see the light of day or lost their sheen within a few months, just like web accelerator, Google Catalogue, Google video Player, Google answers, Orkut (it’s popular only in Brazil and Asia, and is a distant loser to facebook and MySpace in US). A fair criticism of Google as per Clayton Moran, Stanford Financial Group is that “It is only strong in one area – search advertising. In order to succeed in video and display, it has bought YouTube and DoubleClick. As such, Google has yet to successfully develop any other advertising service outside search. And, this creates some uncertainty around whether Google can build competitive businesses in mobile, radio, TV and print.”A reason as to why Google failed in leaving a footprint in other areas could well be that it’s often difficult to be successful in areas that aren’t closely related to your core competency as Rob Sanderson, an expert at the American Technology Research asserts, “Price comparison services have generally been difficult to sustain and Google doesn’t appear to understand marketing either and that lack of competency is curious given how tied they are to advertising as a revenue source.”
Clearly, in the current times, Google has to work hard on making ‘clearly defined’ applications that users are ‘aware of’, and unless that happens, its misses might one day become the most analysed business case study!
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